Graphics and interfaces
project
visual content
shaping a consistent brand identity
At BrightSign I was responsible for creating all graphical assets from the marketing department. This extended to paid social ads, datasheets, brochures, webpages, trade show booth graphics, mockups, and Powerpoint decks.
The Goal
Create, maintain, and grow the asset library to support cross-functional teams and the executives.
The Tools
Photoshop, Illustrator, InDesign, Dreamweaver, Figma, XD.
My Role
Create all graphics with an eye to brand consistency. Also design and implement layouts for all print material.
The Outcome
The assets help shape the visual language of the brand and drive engagement and converting leads into clients.
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(Left: datasheet; Top-right: White paper for BrightSign; Bottom-right: social media graphics & BrightSign flyer)
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