Promotional Demo

Create and maintain an interactive demo that tells the BrightSign story, including history, main sales props, player information, and sample demos.

• Design 2 user interfaces (one for touch interactivity, the other for mouse and keyboard) and implement using a combination of the BrightAuthor software and HTML/CSS
• Create video splash screens that adhered to brand guidelines
• Collaborate with the Director of Product Marketing, sales representatives, and engineers to ensure all relevant information is included
• Translate copy into a visual format that accommodates users of various technical levels and stays within the brand guidelines
• Implement and test swipe gesture capabilities to ensure a smooth user experience
• Integrate sample demos (some were created by me) and edit each project to seamlessly integrate with the main promo demo
• Provide support for the sales department if required
• Implement regular updates

This was the most popular tool used by the sales department to introduce BrightSign to prospective clients. Each member was given a kit that had a touch screen and a player that housed this demo. It also appeared in all trade show booths and was provided to partners. I was repeatedly praised for creating the easiest, most effective and eye-catching way to show customers what BrightSign was and what their products did.