Brand Development
Case Study
S.A.Q.
The client primarily works in research methodology but also offers speaking/training services. She’s also a best selling author.
Industry
Education
Consulting
Categories
Branding
Graphic Support
Project Overview
Enabling outreach to research compliance professionals.
Dr. Saiqa Qureshi has a wealth of experience and information to impart about research standards, ethics, compliance, and teaching – all tools that are highly valuable in a variety of verticals.
On top of working under the Office of Research at a major university, she offers speaking engagement, consulting, and training.
The Problem
Access to her services were via narrow pathways. Not only did this limit her growth potential, it prevented prospective clients from learning valuable information.
The Demand
Over the past 5 years Dr. Qureshi has provided teaching and consulting at institutions such as Stanford, UC Berkeley, and Johns Hopkins.
The Gap
Engagement is limited by lack of bespoke space to show who Dr. Qureshi is, what her credentials are, and examples of how valuable her services are.
Goals
Increased Exposure
Get the attention of a wider audience by making information easy to access and understand.
Consolidation
Credibility
“She has proven herself to be a leader in the DEI space.“
Scope
Brand Development
Creation of a style guide that highlights the client’s personality and expertise.
Brand Assets
Creation of a new logo consistent with the style guide. Also provided a Powerpoint deck to aid communications and maintain consistency.
Messaging and Vision
Guided the client on shaping her messaging and voice so it fit her style and maintained her high level of authenticity.
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