{"id":987507315,"date":"2026-08-21T20:04:59","date_gmt":"2026-08-21T20:04:59","guid":{"rendered":"https:\/\/www.conniechandesigns.com\/?post_type=project&p=987507315"},"modified":"2026-09-04T04:52:37","modified_gmt":"2026-09-04T04:52:37","slug":"saq","status":"publish","type":"project","link":"https:\/\/www.conniechandesigns.com\/index.php\/project\/saq\/","title":{"rendered":"S.A.Q – Brand Development"},"content":{"rendered":"

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Brand Development<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study\u00a0
S.A.Q.<\/span><\/h1>\n

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The client primarily works in research methodology but also offers speaking\/training services. She’s also a best selling author. <\/p>\n

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Industry<\/h4>\n

Education
Consulting<\/span><\/p>\n

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Categories<\/h4>\n

Branding
Graphic Support
<\/span><\/p>\n

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locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

Project Overview<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.0″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”2px|||||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

Enabling outreach to research compliance professionals.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

Dr. Saiqa Qureshi has a wealth of experience and information to impart about research standards, ethics, compliance, and teaching – all tools that are highly valuable in a variety of verticals. <\/span><\/p>\n

On top of working under the Office of Research at a major university, she offers speaking engagement, consulting, and training.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” animation_style=”fade” global_colors_info=”{}”]<\/p>\n

The Problem<\/h4>\n

Access to her services were via narrow pathways. Not only did this limit her growth potential, it prevented prospective clients from learning valuable information.<\/span><\/p>\n

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The Demand<\/h4>\n

Over the past 5 years Dr. Qureshi has provided teaching and consulting at institutions such as Stanford, UC Berkeley, and Johns Hopkins. <\/p>\n

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The Gap<\/h4>\n

Engagement is limited by lack of bespoke space to show who Dr. Qureshi is, what her credentials are, and examples of how valuable her services are.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 01″ _builder_version=”4.27.0″ background_color=”#032e66″ custom_padding=”0px||0px|” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#08204f” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0px|||” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”200px|10%||10%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

Goals<\/h2>\n

[\/et_pb_text][et_pb_blurb title=”Increased Exposure” use_icon=”on” font_icon=”||fa||900″ icon_color=”#747d88″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.0″ header_font=”Montserrat||||” header_text_color=”#747d88″ header_font_size=”18px” custom_margin=”40px||0px|” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” hover_enabled=”0″ icon_font_size=”16px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Get the attention of a wider audience by making information easy to access and understand.[\/et_pb_blurb][et_pb_blurb title=”Consolidation” use_icon=”on” font_icon=”c||divi||400″ icon_color=”#747d88″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.0″ header_font=”Montserrat||||” header_text_color=”#747d88″ header_font_size=”18px” custom_margin=”10px|||” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” global_colors_info=”{}”]Stack the client’s achievements, education, experience, and services into a single umbrella with consistent style. [\/et_pb_blurb][et_pb_blurb title=”Credibility” use_icon=”on” font_icon=”||divi||400″ icon_color=”#747d88″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.0″ header_font=”Montserrat||||” header_text_color=”#747d88″ header_font_size=”18px” custom_margin=”10px|||” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” global_colors_info=”{}”]Create a sophisticated brand that unifies the client’s messaging and reinforces her level of expertise. [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”0px|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.conniechandesigns.com\/wp-content\/uploads\/2026\/08\/SAQ-profile.png” title_text=”SAQ-profile” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.0″ module_alignment=”right” custom_margin=”|||” custom_padding=”|||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”6%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 02″ _builder_version=”4.27.0″ background_color=”#08204f” custom_padding=”|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Feature Area” _builder_version=”4.27.0″ width=”auto” max_width=”none” custom_margin=”|auto|-4px|auto|false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.conniechandesigns.com\/wp-content\/uploads\/2026\/08\/SAQ-laptop.png” title_text=”SAQ-laptop” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.0″ background_color=”#08204f” custom_margin=”42px||||false|false” custom_padding=”80px|||||” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Quote” _builder_version=”4.27.0″ text_text_color=”#747d88″ text_font_size=”24px” text_line_height=”1.8em” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”flip” animation_direction=”top” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

“She has proven herself to be a leader in the DEI space.<\/span>“<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”10%||10%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

Scope<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

Brand Development<\/h4>\n

Creation of a style guide that highlights the client’s personality and expertise.<\/p>\n

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Brand Assets<\/h4>\n

Creation of a new logo consistent with the style guide. Also provided a Powerpoint deck to aid communications and maintain consistency.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

Messaging and Vision<\/h4>\n

Guided the client on shaping her messaging and voice so it fit her style and maintained her high level of authenticity.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact Form Section” _builder_version=”4.27.0″ background_color=”#032e66″ use_background_color_gradient=”on” background_color_gradient_stops=”#08204f 1%|#063f78 100%” min_height=”862.4px” custom_padding=”44px||70px|||” animation_style=”slide” animation_direction=”left” saved_tabs=”all” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

Let’s Start Something new
Say Hello!<\/span><\/h2>\n

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Drop me a line through social media, email, or by filling out this form.<\/p>\n

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